Clayton Christensen: The Theory of Jobs To Be Done

Clayton M. Christensen‘s The Innovator’s Dilemma was a classic text on how companies fail. In a new book, Competing Against Luck, Christensen tackles the opposite challenge: how companies succeed. First lesson, discover what job consumers are hiring your product to do.

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http://hbswk.hbs.edu/item/clay-christensen-the-theory-of-jobs-to-be-done?cid=spmailing-13556370-WK%20Newsletter%2010-05-2016%20(1)-October%2005,%202016

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