Time to Relaunch Your Remote Team

TSEDAL NEELEY Naylor Fitzhugh Professor of Business Administration, Harvard Business School

COVID-19 has made virtual work the new normal.

In a few short weeks, meeting tools like Zoom, Microsoft Teams, Google Chat, and Slack have gone from a useful supplement to the primary enablers for daily interactions with co-workers. Workspaces have transferred from company locations to home offices, kitchen tables, and bedrooms. Parents suddenly needed to juggle homeschooling while learning how to be effective remote workers. Working from home during a global pandemic has introduced new formats, patterns, challenges, and even opportunities for people in countless organizations.

Now that people have been working from home for a few weeks, leaders need to hold a “working from home” relaunch to help their teams learn to reorient based on the new realities. While team launches set the course of a group at the moment it comes together, relaunches act as resets. The COVID-19 pandemic upending routines calls for relaunches to help leaders and team members understand how each member has been affected, figure out how to address concerns, and ultimately get everyone back on the same track to achieve team goals.

Team leaders should focus their relaunch in four key areas, and the place to start is to revisit the team’s sense of shared purpose.

Revisit your shared purpose. A relaunch ensures that every team member understands and buys into the clear and specific goals that the team has been mobilized to accomplish. It is an opportunity for each member to update the team’s shared purpose by offering input, asking questions, and responding to others based on their experience working together thus far. In the relaunch session, the team can discuss how business goals and strategy may have changed in light of the pandemic. Perhaps customers’ needs have changed or a supply chain within a key industry has shut down and the team needs to reevaluate how to continue delivering value under these new conditions The relaunch is also an opportunity to discuss how team members’ own perspectives on the team’s purpose may have changed. Given the scope and the rate of change, the team needs to make sure everyone is on the same page about the most fundamental questions.


Reassess available resources: The relaunch is a time to reexamine information, budgetary resources, and networks that will help the team advance its goals. Generating a detailed list of every single item is not necessary, but the relaunch session helps team members reach a general consensus about what the team needs, its current resources, and how to access them. The group should be on the same page about how the pandemic has affected the team’s budget and partnerships with other organizations. Leaders must make sure team members are aware of what is still within the team’s toolkit as they press forward.

Understand members’ constraints: A relaunch is an ideal opportunity for each member to discuss their respective roles and how they have been contributing to team goals. Team members should be candid about how the work-from-home format has affected their productivity. Some may need assistance getting familiar with mediating tools. Some may be juggling family responsibilities that limit their availability at certain times of the day. In these circumstances, it’s crucial to know how team members are coping with the added demands so that the team is able to support members, manage deadline expectations, and rebalance task loads accordingly.

Reestablish norms: Most important, the relaunch is the time for team members to reevaluate how to conduct themselves and interact amid the changing circumstances. Topics for discussion should include how often team members should connect virtually during the week, and with what digital tools. Teams must be deliberate about their media selection. Some interactions might be more suitable for delayed communication platforms, like email, which allows team members time to think and prioritize before responding. Other topics might require instant communication tools like video conferencing platforms, where team members communicate in real time. When choosing which tools are best for a discussion, teams should also be sensitive to the fact that real-time video chat—while an essential tool for virtual teams—is not the same as face-to-face interaction. When communicating through a screen, we may miss nonverbal cues, struggle with the internet connection, or feel self-conscious about when and how to offer input during the discussion. What’s more, “Zoom fatigue” is real, and teams can combat it by relying on email or other media when real-time communication isn’t necessary.

The group should also discuss new etiquette for reaching out, making requests, and collaborating in each respective platform. When working from home, we often find ourselves trying to manage family responsibilities and work tasks at the same time, and the boundaries between work and home can get blurry. Norms that strive to make the distinction as clear as possible—whether it is saying that if someone sends work correspondence before and after certain timeframes it’s fine not to receive a response until business hours or maintaining consistent expectations for punctuality and attendance in online meetings—help mitigate the confusion, exhaustion, and frustration that can come when work life and home life become entangled.

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